🚩 I am able to “wear many hats” in the context of web technologies.  I love the complexity of starting with a blank canvas and developing thoughtful platforms. I do this by creating user flows and building custom front end experiences that harness the powerful back end capabilities of modern digital tools.

I want to understand how things work (to look behind the curtain) and then use those mechanisms to make logical and efficient solutions that are easy to use and drive business.  I am hungry for research and passionate about applying knowledge into the real world, i.e. marketplace.

Helping Companies & Startups with:
Product Strategy
Product Roadmaps
Research & Business Strategy
UI/UX Design
Product (Design/Development/Market-Penetration)
Data Analytics / Conversion
Agile Project Management & Team Collaboration
Front End Development
Brand Development & Advertising
Mobile Payments
Blockchain & Cryptocurrency

🏫 Graduated from the University of Minnesota in 2010


🎨 Design

  • Design Systems
  • Personas
  • User Flows
  • Lead Funnels
  • User Stories
  • Wireframing
  • Storyboards
  • Prototypes
  • Interactive Design 
  • Style Guides
  • User Research
  • User Interviews
  • Heatmaps

⌨️ Languages

  • HTML
  • CSS
  • PHP (read, not write)
  • JavaScript (read, not write)
  • Schema

🛠️ Tools

  • Figma
  • Notion
  • Adobe Suite
  • InVision
  • Jira, Confluence
  • Trello 
  • HotJar, Fullstory
  • G-Suite
  • Micrsoft Office 365 suite
  • Chrome Dev Tools
  • Airtable
  • Whimsical, Miro, Lucidchart
  • Zendesk, Helpscout, Freshdesk
  • Slack
  • Harvest, Toggl
  • WAVE ADA, Chrome Lighthouse
  • Google Search Console, Analytics
  • WHM / Cpanel
  • Siteground, Cloudways
  • GTMetrix, Pingdom

🧮 Frameworks

  • Agile, Waterfall, Lean
  • WordPress, Woocommerce
  • Bootstrap
  • Foundation
  • Toolset
  • Elementor

Innovator in deploying digital products that leverage user-centered fundamentals, scalable processes, and global market strategies, to deliver superior channel management, customer growth, platform engagement, and brand value generation.

I have been obsessed with digital technology since 2005 with the idea that businesses need someone who will understand their core values. This desire to ‘connect to the unique brand’ has helped a diverse group of individuals and companies establish a digital presence.  I develop a collaborative strategy of design, development, marketing, and branding that is optimized and scalable to meet each project’s objectives.

Web Platforms:
HTML, CSS, PHP, Jquery, WordPress, WordPress Plugins (Woocommerce, Pods, ACF, Toolset, Bootstrap, Genesis, GeneratePress, Foundations, Elementor, Divi, Membership Sites) E-commerce, Hosting Providers, SSL, Schema.org, Structured Data, AMP, additional.

Design Applications:
Adobe Suite, Figma, InVision, Sketchup, additional..

Marketing Tools:
SEO plugins, Google/Bing Suite: Analytics, Search Console, Adwords, Adsense, Tag Manager, Webmaster, Optimize (split testing), Rich Cards, Social Analytics, App Store Analytics, Facebook Campaigns, Page-Speed Analysis Tools, additional.

Direct Marketing:
Hubspot, Zoho, Helpscout, Mail Chimp, Send Grid, Help Desk Platforms, additional.

Project Management:
Jira, Airtable, LucidChart, Slack, ActiveCollab, Base Camp, Trello, Asana, Harvest, additional.

This site was designed and built by Dan Baruch

Progress Is Change