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Role(s): Market Research, Branding (logo design, art assets for website/social/email/etc.), Business Strategy (mission, vision, values, unique selling point, style guide, etc.), UI/UX Design, WordPress Development, Search Engine Optimization, Paid Digital Advertising, additional.
Dates: 2017 for 5 months
Summary / Objective
Create a trusted brand and eCommerce website in order to sell cryptocurrency security products and educate customers via a native social networking platform.
Unique Information
Sold out (1000 units) within 2 months while throttling sales due to inventory shortage, using only 10-100 dollars of paid advertising per day.
eCommerce
Social Network
Private Messaging
Live Crypot Prices
Live Chat
Step 1: Shop & Explain Bitcoin
Step 2: Purchase Product
Step 3: Automated/drip email communications (welcome letter, social network invitation, support materials, app downloads).
Step 4: Engage customers through blog content and native social groups.
Figma
Trello
WooCommerce / World Wide Shipping
Wordpress
Buddy Press
Elementor / GeneratePress / Pods / Caldera
Airtable
Tawk.to (live chat)
Adobe Suite
Stripe / Paypal / Bitcoin
Mail Chimp
Google AdWords
Google Analytics
Google Search Console
Facebook Adds
Currently project placed on hold due to shortage of hardware devices.
I invite you to take a peak at the live website and see how it all came together!