"Simplicity is the ultimate sophistication."

My approach to design is inspired by a user-centered approach that envisions and anticipates opportunities to surprise and delight. Over the years I have refined a process that utilizes project estimates & road-maps, personas, user flows, lead funnels, user stories, wireframing, storyboards, UX/UI design, prototypes, design systems and more.

My design philosophy is also inspired in part by my years of web development experience. I have been building custom websites for over 10 years. I have led teams of developers and also completed numerous solo web development projects. I have a deep understanding of taxonomies, post types, responsive coding, database relationships, site speed optimization, on and off-site SEO, HTML, and CSS. I am not a programmer, but I am super comfortable interfacing with engineering team members. My solid technical thinking skills equip me with a unique toolkit when approaching design problems.